Last updated: 22  July  2025

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1. Who we are
Prolific Fitness Ltd (“Prolific Fitness,” “we,” “our,” “us”) provides semi‑private training, boot camps and lifestyle coaching at our facilities in Auckland, New Zealand and online.

Registered office: 2b/12 Kawakawa Place, Whenuapai, Auckland 0814, New Zealand
Email: hello@prolificfitness.co
Phone: +642102794849

 

 2. The data we collect

• Contact details – name, email, phone, suburb

• Fitness & health info – goals, injuries, PAR‑Q answers

• Transactional data – membership type, invoices, payment history

• Usage data – session bookings, attendance, in‑app actions

• Marketing interactions – email opens, link clicks, ad engagement

• CCTV & photography – security footage and training photos/videos

• Children’s data – collected only with parent/guardian consent (under 16)

 

3. Why we use your data (legal bases)

• Deliver coaching services – contract

• Process payments & membership admin – contract / legitimate interests

• Personalise workouts & nutrition – explicit consent for health data

• Send service updates & receipts – contract

• Promote challenges, events & offers – consent (opt‑in, unsubscribe any time)

• Run analytics & improve services – legitimate interests

• Security & loss prevention (CCTV) – legitimate interests / vital interests
   

4. Sharing & international transfers

• We never sell your data.

• Shared only with:

  • Trusted service providers (PushPress US, Zoho US/IN, ClickSend AU, Meta US, Google US)

  • Professional advisers under confidentiality

  • Authorities when legally required (e.g. NZ Police, IRD)

• Data may be processed outside NZ; protected by EU Standard Contractual Clauses or other NZ‑approved safeguards.

These partners may process data outside New Zealand. We rely on contractual safeguards such as the EU Standard Contractual Clauses or equivalent NZ‑approved mechanisms.

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 5. Retention periods

• Active members: kept while you train with us, then archived 7 years for tax & insurance

• Leads who never convert: deleted after 24 months of inactivity

• CCTV footage: overwritten after 30 days unless needed for an incident
   

 6. Your rights

• Access the personal info we hold

• Correct inaccuracies

• Delete some or all data (unless we must keep it)

• Object to or restrict processing

• Withdraw marketing consent at any time

How: Email hello@prolificfitness.co — we respond within 20 working days.

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 7. Cookies & tracking

• We use standard cookies and Meta/Google pixels to measure ad performance.

• A banner appears on first visit; continuing to browse = cookie consent.

• You can block cookies in your browser (some site features may be limited).

 

 8. Data security measures

• SSL encryption on our site and apps

• Role‑based access & two‑factor authentication for staff

• Staff confidentiality agreements & privacy training

 

9. Changes to this policy

• Updates are posted here.

• Material changes will be announced by email or in‑app notice.

 

 10. Questions or complaints

• Email hello@prolificfitness.co

• Unresolved issues? Contact the Office of the Privacy Commissioner (NZ) at privacy.org.nz.